2009-09-22HiTi News

Own Brand of Excellence - HiTi Awarded 2009 Taiwan Superior Brands

Taipei Taiwan (Sept. 22nd, 2009) -- HiTi Digital Inc. (HiTi) offers professional instant photo and card printing services. With dye sublimation as its core technology, HiTi engages in the R&D of photo printers, card printers, and the consumables. Since established in 2001, HiTi own brand has gradually gained recognition in the market with its excellent performance. To be awarded the winner in the 2009 Taiwan Superior Brands, HiTi is also the first brand in the instant photo industry in Taiwan to have received such honor.

Taiwan Superior Brands Selection, organized by Taiwan External Trade Development Council (TAITRA), targets businesses that dedicate in international brand marketing with export trade amount and offshore revenue exceeding 30% of the consolidated revenue. The selection criteria include financial status, brand performance, brand establishment, branding strategy, and company competitiveness.

The 2009 Taiwan Superior Brands Selection covers eight industrial categories including Information & communication and household appliance industry, machinery & hardware industry, sports & recreation industry, medical care & biotechnology industry, cultural creativity & fashion industry, green energy industry, etc. In order to more effectively select praiseworthy target businesses, the TAITRA invited brand marketing and finance specialists this year to reform the new selection criteria to ensure sustainable brand development. Out of the 23 outstanding companies in TAITRA primary and final selection, HiTi made to become the first brand in the instant photo industry in Taiwan to receive such honor.

Established in 2001, HiTi is the professional instant photo / card service provider. Different from other consumer products, HiTi brand is market-oriented. With innovative products, high quality, and well-trained repair services, it has successfully gained visibility in global markets such as China, Europe, America, India, Middle East, Africa, and Asia Pacific and has dominated the instant photo / card printer market. HiTi has a professional R&D team that covers five fields including electronics, mechanisms, firmware, software, and color theory. With its technical advantage, market vision, and global layout, HiTi stays competitive and remains the leading brand while some internationally renowned brands are also aggressive to the instant photo market. Visit www.hiti.comfor more HiTi product information.